Category Archive: Featured
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Can Top Cashback Claim a Slice of the American Pie?
We’re delighted to hear that our friends over at Top Cashback have launched in America today. When Top Cashback launched in the UK, it was the only cashback site to give 100% of its commission back to the consumer – a very attractive USP. No admin fees, no joining charges … Continue reading
Be Among the First to See GetTheLabel’s Brand New TV Ad!
GetTheLabel’s brand new TV hits your screens tomorrow – check it out here first! GetTheLabel TV Ad The ad is hugely appealing to the target market, with urban music, young actors and top brands at discount prices.
The Countdown to A4U Continues
With less than a week to go until the A4U Expo, the excitement is building and we’ve got a plan in place. Unfortunately we can’t be in more than one place at a time, so the team has decided to split up so that we can benefit from as many … Continue reading
Black Hat Twitter – Simply Spam or Promoting Proactivity?
It was only a matter of time before Twitter was subjected to the same spam that blogs and forums have suffered since their inception. Spammers will always go where the traffic is and with over 200 million users, there’s no arguing that Twitter is now where the traffic’s at. Many … Continue reading
Rip Steve Jobs
We were truly saddened to hear that Steve Jobs passed away from passed away from pancreatic cancer this week. Steve’s vision touched our modern life in so many ways – from the ipod to the apple computer. His legacy is everywhere in the technologies that surround us. Here is a wonderful … Continue reading
The Countdown to A4U is on!
The A4U London Expo is an annual event, and the largest Affiliate and Performance Marketing conference in the UK. It’s attended by agencies, affiliates and networks alike and is an opportunity to learn, network and socialise. With less than 4 weeks to go until this year’s event, we’re starting to … Continue reading
Patience is a virtue
Success in affiliate marketing comes from efforts consistently made all year round. It takes time and effort to build up traffic and sales, so it’s important to trial campaigns and test different scenarios to see what works. It can be frustrating when building your online business. Maybe you’ve tried out something … Continue reading
Treat your affiliates right!
This may seem obvious to some but it’s a message that needs to be relayed time and again. Affiliates can be the most loyal advocates of your products, they put a lot of time and love into promotion into their sites, to promote your brand or product. Culling affiliates because … Continue reading
Selecting Your External Sales Force
Affiliate marketing is often likened to the concept of an “external sales force”. You probably wouldn’t want someone wearing a t-shirt with your logo on it and selling your product if you hadn’t seen their CV and interviewed them first. Whilst it’s not feasible for us meet every affiliate before … Continue reading
Affiliate Marketing – Back to Basics
Affiliate marketing is, in the simplest of terms, using one website (A) to drive traffic to another (B). Website A is the affiliate, and B is the merchant. Let’s assume A is a fashion site – an independent blogger writing about her most-wanted items of the week. She tells her … Continue reading