Category Archive: A4U Expo London 2011
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The incrementality of cashback sales
A previous post addressed why the question of incrementality is often applied to the affiliate channel. This edition, specific to cashback affiliates, shows how you can go about finding out if sales attributed to these partners are ones you would have gotten anyway. Why should I offer cashback? What if … Continue reading
Achieving your objectives within the affiliate channel
The primary objective of the majority of affiliate campaigns will generally be to maximise revenue. However, the affiliate channel can (and should) effectively be utilised to fulfil secondary objectives too. In this post we demonstrate just a couple of examples of how we can segment affiliates based on their promotion … Continue reading
Just How Incremental Are Sales Driven by the Affiliate Channel?
One of the key themes running through the A4U Expo 2011 was the question of incrementality of sales driven by the channel. It’s not a challenge faced only by the affiliate channel – the question of incrementality can be applied to almost every route to market. For example: If my … Continue reading
Affiliate Conference Tips
Jen and I arrived back to Glasgow from the A4U Expo, full of ideas and strategies to take to our clients and improve our programmes. Here are our 5 tips about how to get the most out of the A4U. 1) Pre arrange meetings before the event – … Continue reading
Speed Networking at the A4U Expo 2011
At the end of the conference on Day 1, we were invited to take part in a “Speed Networking” event, courtesy of affiliate network Webgains. Merchants and agency representatives sat down one side of the table, whilst affiliates moved round at speed. We had two minutes to chat to each … Continue reading