We’re delighted to hear that our friends over at Top Cashback have launched in America today.
When Top Cashback launched in the UK, it was the only cashback site to give 100% of its commission back to the consumer – a very attractive USP. No admin fees, no joining charges – nothing. Instead, their own revenue is generated by inviting merchants to invest in tenancy opportunities such as banner exposure and newsletter features. They also give customers the option to make a donation to Top Cashback when they claim their cashback earnings.
Until now, the biggest publisher in the American cashback field was Fat Wallet, which typically gives the consumer 50% of its commission.
Top Cashback will immediately become America’s most generous cashback site and already has over 1,000 merchants on board including big names like Disney Store and Groupon. It’s clear they’ve taken a measured approach and held back on the launch until they had a solid portfolio of partners behind them.
We’re confident TCB can claim a good chunk of the massive loyalty market in America and we wish James and the rest of the team the best of luck in their new venture!
